The goal of every keynote speaker is to change the minds of the audience; to make them realize things they have never considered before. Keynote speakers have the opportunity to persuade and influence a group when they are able to get the right message across.
Compelling materials coupled with the keynote speakers abilities to speak confidently about a subject and provide helpful visuals would contribute to a successful event.
However, there are some things keynote speakers should avoid doing. No matter how good you are in delivering your speech, you should not:
Talk too much about your accomplishments – Although it might be a good idea to let the audience know how accomplished you are as a speaker, it would be best to limit what you tell the audience about yourself. Focus more on the subject and how the audience can benefit from you.
Spend all your time just talking – Yes, although you are a speaker and it is your job to talk to the audience, it is essential that you involve them as well. Ask questions. Do they have objections? Did they have a grasp of what you just talked about? Ask the people at the back too so they would know that you notice them. Asking questions are important as it would tell you the audience understood what you just discussed. It will also tell you if they are interested or bored in your presentation.
Turn offal the lights when you do a presentation – Visuals are important when doing presentations as it would encourage the audience to exercise their creativity. When you show images or a power point presentation, make sure they can still see you talking. The videos or pictures might entertain the audience, but you have made yourself invisible to them.
The list above shows the things you should not do – ever – when doing keynote presentations.
Here is another list keynote speakers should practice in every event.
Do personalize the subject with relevant stories –Your goal is to establish relationship with your audience. To achieve this, your audience needs to trust you. A surefire way to win an audience is to share real-life experiences with them. You will have a greater chance of persuading them to take action if you are able to connect with them.
Do understand the importance of pacing –A keynote speech lasts about 45 minutes to an hour. A fast pace might exhaust your audience, and a slow pace might put them to sleep or bore them. It is essential for keynote speakers to add variety when delivering keynote speeches. They should know when to intensify the presentation, or when to soften it.
Do give your audience a take-away after the presentation –Before you end the presentation and wrap things up, make sure you give them a take-away, something they can use and apply from your presentation.
Do get the right message to your audience –Make sure you are well prepared before you deliver your keynote address to your audience. Review all your materials and keep things simple. If you want to make a lasting impression, bring books to your presentation and give it as souvenirs to the audience. The book should be about the same subject. This would make them remember you and what they have learned from your keynote speech.
Delivering a keynote speech isn’t easy. It takes a lot of experience. If you have just started out as a keynote speaker, do remember all the do’s and don’ts to help you effectively connect to you audience. Over time, you will be able to master it.